Development Program

The strategic goal is to create the multinational network of retail and entertainment centers with unified quality and management standards on the territory of Russia.


GEOGRAPHY

Development strategy includes expansion into cities with population over one million

STANDARDS

Land lot purchasing

  • region with developed economy
  • population income growth rate measures up to 15% annually
  • land lot area is more than 1,5 hectares

Architecture

  • design decisions which can manage customers flows
  • architectural concepts smoothly fitting the retail and entertainment center into the city landscape


Professional real property management, real property operation

  • maintenance
  • security system
  • cleaning service
  • Internal service system for guests and tenants


Brands

  • presence of strategic partners among tenants
  • unified requirements for the structure of the retail and entertainment centers tenants


Traffic

  • regular promotion campaigns
  • loyalty programs
  • local and city cultural events.